At RainbowTribe.ME we want to be part of the solution. This is a time where we need to pull together as a community.
If you plan on using text to donate for your fundraising or marketing, here are a few ways a keyword and toll free number can facilitate donations.
Unsolicited text messages? Bad. Very bad. Our mobile phones are considered by many to be the last bastions of privacy. Solicited text messages, however? Good. Very good. People like them. They’re ok. Nothing to be afraid of.
As a development professional, you wear many hats. Your job is to figure out how to bring money into the organization. You may have little time or resources for broader marketing initiatives. But what you do is, in fact, marketing, so here’s a starting point for marketing your nonprofit.
Since your screen will automatically refresh frequently, you can just set it and forget it. As donations come in, the progress bar totals will dynamically update, you’ll get text alerts in real time, you’ll receive email updates every 15 minutes, and your mercury will rise to the new levels — all without your having to do anything!
One would think that a recession would make people more tight-fisted. But IRS data shows the opposite. For example, during the Great Recession, individuals and households dug down deeper and contributed more to charity. Even though there was a sharp decline in both household income and household wealth from 2006-2012, there was an uptick in charitable donations of 2.7% during this period.
